by Zay Aw
Recently on my way from Shanghai to Kuala Lumpur – after a week of intensive business meetings – I found my hair in the state of extreme dehydration and dullness – to an extent that it even lost the pop of copper shine I used to have when I had it dyed just 2 months ago!
As much as I panicked, I had an ounce of anger in me, thinking how unfair it was, as I have duly shampooed my hair every single day. Then there comes the worst news: I only had 10 mins left before I checked in. I had a party to attend after I touch down, and no time to rush to any salon!
In my baggage I have kept a bottle of Amino Keratin Treatment by Strega Estetica, $34.95, 160ml, which is an intensive fast action heat activated treatment that instantly imparts 12 life-restoring benefits to the hair, creating soft, manageable and hydrating hair with incredible shine. Little did I know this hair magic potion had done a list of transformation on my hair, in a flash!
#1 Amazing shine
For best results, apply a generous amount to unwashed hair. After that, blast dry with your hairdryer to activate the treatment, then shampoo twice and condition to finish. The keratin amino acids are supposed to seal your hair’s cuticle and thus give your hair an amazing shine.
#2 Repairs damage
I used to love making home remedies to treat sun damaged hair, but after getting to know Amino Keratin Treatment by Strega Estetica, it makes everything so simplified. The product formulation of keratin amino acids and silk proteins deposit deep into the damaged hair shaft, restoring the hair from the inside out, and it’s now my perfect traveling companion.
#3 Rehydrates dry hair
For regular use distribute evenly through hair after shampooing and massage from roots to tips, leave for 1 minute then rinse and condition as normal. Do this once or twice a week for salon smooth hair.
#4 Reduces frizz
This product helps you to stay away from frizz, but if you want to prevent breakage avoid using bands and do not tie your hair too tightly.
#5 Weightless silk effect
I know I may sound like a hair commercial but it leaves my hair silky to the touch for almost a week long.
#6 Reduces tangling
According to Dr. Sandeep Suttar – Hair Restoration and Skin Rejuvenation surgeon from Mumbai, avoid using a comb with plastic bristles to prevent hair breakage from static electricity. The best way to brush your hair is by first brushing the ends to remove tangles and then take the long stokes from the roots of the hair to the ends. This technique will help proper spreading of this product and thus prevent breakage.
#7 Thicker fuller feel
For proper regulation of natural hair oils, we’re advised to wash hair every 2-3 days. Accompany the shampooing routine with this product to help regain your hair’s natural body and luster.
#8 Reduces split ends
Let Amino Keratin Treatment by Strega Estetica do the repair work while you follow a regular hair-trimming routine at least every six weeks to eliminate dry, split ends.
#9 Increases tensile strength
My hairdresser always reminds me of using cold water while rinsing hair. This is because hot water will make your hair dry and brittle as it strips natural oils from your hair. With the properties in Amino Keratin Treatment by Strega Estetica, rinse the last step (condition) off with cold water to achieve best results.
#10 Rejuvenates tired colour
The sun interacts with every shade of hair color and causes them to oxidize. Try wearing a hat for protection when you’re outside. And use this product regularly to retain those shiny highlights.
#11 Lasts for weeks
If you use it regularly, following proper hair care tips above, we don’t see why it won’t last for weeks.
#12 Improves styling and blow-dry results
I am not an advocate of regular blow-dry, but sometimes we just don’t have the luxury of time to air-dry our hair! By using this regularly, it ups the styling and blow-dry results. Try to use a warm setting instead of a hot setting on your blow-dryer if possible.
Strega Estetica is a salon only haircare brand, Australian made and owned.
Model image via VivaLuxury.