Max Mara Brisbane is brand’s largest flagship in Australia

It looks like there is no stopping the Brisbane fashion scene. Max Mara recently launched its Queensland flagship store in the city with a sophisticated party for over 150 of the state’s fashionistas, business movers and arts crowd. Guests were taken on a tour of Australia’s largest Max Mara store to date which boasts two floors.

The International fashion powerhouse also showcased its Fall/Winter collections. If you’re a fan of classic-looking pieces, then you will love the latest pieces by Max Mara which include camel coats with clean cuts and decisive lines, minimalist tunics, satchels and luxurious knits.
VIP guests included Channel 10’s Georgina Lewis, Channel 7’s Sofie Formica, Sam and Rachael Thaiday, Alison Kubler and Michael Zavros, Rebecca Manning, Deborah and John Quinn, Christie Nicolaides, Mary and Trevor Dickinson to name a few. Max Mara is located on Edward St in Brisbane’s City centre.
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Achille Maramotti began designing couture clothing in 1947, but officially established the Max Mara fashion house in 1951. The word “Mara” comes from his surname, while “Max” is a superlative chosen to strengthen the brand’s name and give it an international feel. Maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing, in a period in which fashion was imagined solely as an artisanal activity, thus becoming the precursor of the current concept of ready-to-wear. Over the years, designers for the Max Mara brand included some amongst the most important future names, such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and more. The company is still owned by the Maramotti family and currently has about 2250 stores in 90 countries.