The secret is finally out. We’re just recovering from the Isabel Marant storm last November but during a party at the Coachella Music Festival in Palm Springs this week, H&M announced that their next designer collaboration will be with Alexander Wang! On November 6 this year, it is time to sharpen your elbows and put your game face on, as the Alexander Wang x H&M Collection will hit around 250 stores worldwide and online.
The young New York talent, who is also the creative director for Balenciaga, unveiled the new relationship – which will include a collection of men’s and women’s clothing, as well as his famed accessories – via Instagram. We’re not sure how it will look like but here’s Wang’s latest AW2014-15 collection which showed in New York, just to give you an idea. We are anticipating heavy textures, utilitarian outfits, cutout shinguard boots and structured bags.
“I am honoured to be a part of H&M’s designer collaborations,” Wang said recently. “The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today,” H&M’s creative advisor Margareta van den Bosch added. “He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.”
Wang’s official Instagram page posted a video featuring a basketball scoreboard which showed a digital countdown to the “Wang X HM” launch. Another video then confirmed that an event at music festival Coachella – which will feature acts including Iggy Azalea – will take place today under the “Wang X HM” banner.
Some of the industry’s biggest names – from Karl Lagerfeld, Stella McCartney and Matthew Williamson to Versace, Lanvin and Marni – have also designed for the high-street brand.
The Alexander Wang For H&M collection will be unveiled on November 6.
We can’t wait! Love you!
Source: British Vogue and H&M