As fashion bloggers have been flooding Lookbook with logos and words like Feline Meow and Humour on their T-shirts, it is no surprise to see logo tees and shouty slogans hitting the mainstream too.
Finally, street dictates the runway for once. “Wear your thoughts on your sleeve,” says Vogue contributing editor Calgary Avansino. “Not since the logo-laden Eighties have we seen so much typography.”
But word to the wise: a single, subtle message is better than wearing words all over. We wouldn’t advise you to wear logos head-to-toe. Look at examples from Paul & Joe and Alexander Wang below for fail-safe style.
From collaborations with Coca-Cola (Ashish) to ethical statements (Kenzo), the front row delighted in a new wave of wordy fashion. Sweaters and vests lend themselves particularly successfully to this look-at-me trend. Designers dug out their dictionaries to add an expressive element to their collections. Louis Vuitton, Dior, Sister By Sibling and Alexander Wang – among others – all had something they wanted to get off their chests.
And if you want to jump on the Feline Meow T-shirt bandwagon, it’s not too late! Check out these pieces which you can buy online with international shipping:
Brian Lichtenberg, $60, buy here (available in other colours too).
Tee Island (UK), £10, buy here.
Spreadshirt (USA), $42.40, buy here.
What do you think? Are you so over this trend or are you still lovin’ it?
Tell us in the comments. Love you!