STYLE CRUSH: ELENA PERMINOVA

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We’re head over heels with this girl. Elena Perminova is one of Russia’s most prominent style connoisseurs. Strolling to and from the fashion shows in Paris’s Tuileries Garden, you’ll see her wearing actual runway pieces like on the day of the show itself, putting posers to shame. View Full Post

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Longchamp Le Pliage Heritage: The new it-bag celebrities are carrying

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Fashion’s it girl Alexa Chung is the face of Longchamp again. It’s her third time. In the Longchamp ad, Alexa dresses in minimalist pieces while carrying the The Longchamp Le Pliage Héritage. An It bag for an It girl! We also loved watching Brit girl Alexa in the commercial, playing with many different colours of the bag video (and speaking French like the fashion connoisseur she is. Scroll to the end for that). But Alexa is not the only one seen toting the Le Pliage Heritage. View Full Post

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